Patrons & Ambassadors


Nathan Robertson

Nathan was a professional Badminton player for almost 20yrs representing England over 100 times and Team GB at 3 Olympic games. His achievements include - Olympic Silver Medal, World Champion, Commonwealth & European Gold medallist and former World number 1. Since retiring from Professional play in 2012 Nathan has helped launch the first professional Badminton League in the UK and also does tournament commentary and coaches England junior squads. He is also a member of the Team GB athletes commission assisting in delivering our teams to Olympic and Winter Olympic with the best chance of achieving medal success.

"I am delighted to be invited to be a patron for Bike 4 Cancer. I have done multiple fundraising events in the past from distance bike rides, badminton events and golf days but cycling is my biggest sporting passion so to be able to raise funds for Bike 4 Cancer and also join those families that Bike 4 Cancer are supporting on their break out days/weekends is something I am very keen to do and help make those moments special. I look forward to being a very active member of this worthy charity."

Harvey Jones

In 1999, Harvey founded “wiggle”, the online cycle retailer and remained as Managing Director until 2009. Over that decade, wiggle grew to employ over 100 people and export cycles and accessories worldwide. In 2004, ISIS, a Private Equity company, acquired a stake in wiggle and helped professionalise the company. This gave Harvey the opportunity to learn a new level of business organization and develop skills that he believes are transferrable to other sectors.

After leaving wiggle, Harvey went sailing for a year around the Atlantic, spending a summer in the Arctic among the whales, icebergs and Inuit. Since then, he has become a Trustee of ClientEarth, an environmental law organisation, and founded the Pig Shed Trust, a charity that funds work to create a naturally flourishing world.

Andy Cook

Andy previously competed for GB back in the late eighties/early nineties, held a number of National cycling records and won a number of individual National Championship medals. However, Andy is "Mr Cycling" and whilst competing is one end of the spectrum, his involvement with the sport and pastime goes far deeper and entails coaching novices and cycle training for school children and adults and other grass roots cycling events.

Andy also holds many senior positions with in a wide range of road cycling organisations having worked for British Cycling and previously been National Chairman of Cycling UK as well as President of the "Cycling for all" UCI Commission.

"I am honoured to have been invited to be a Patron of Bike 4 Cancer. I am acutely aware of how hard the charity work to raise much needed funds for cancer treatment and research. The work that the 4 Cancer group carries out to take cancer patients and their families to participate in sporting endeavours is only to be admired. I hope as a Patron I can help to raise more awareness and support for this deserving cancer charity particularly through cycling events, experiences and activities"


Richard Groome -Chief Ambassador

Rich has been a long term supporter of Bike 4 Cancer since and helped to launch the charity when he rode the route of the 2009 Tour de France in memory of good friend, Caroline Dubery, who lost her battle with cancer aged 32.

Rich loves cycling and taking part in ever more adventurous and challenging events from Ironman Triathlon, Coast to Coast cycles / kayak events and as the Guinea Pig for the first Bike vs Boat challenge in 2015 where he competed a solo 225 mile ride.

Rich helped to established Rampage Velo Events who now provide corporate cycling experiences at the London VeloPark.

Rich is Head of Sales for N2S, the specialist IT recycling company run by ex England Rugby World Cup winner Andy Gomarsall. Rich lives in the South Cotswolds and rides with local club Tetbury Velos

He is extremely proud to be an Ambassador for Bike 4 Cancer and to be play his part of improving the lives of people with cancer.

Andy Nicholson

Andy is a keen cyclist, sailor and skier and has been an avid supporter of the 4 Cancer charity group for many years, from selling raffle tickets at Cowes week, taking part in the Southport 24 hour dinghy race, skiing the vertical height of Everest and of course taking part in the popular London 2 Brighton bike ride all to help raise money and awareness for a very worthwhile group of charity’s.

Like so many I have experienced cancer, in 2012 my mother was diagnosed with breast cancer, thankfully for us it was detected early and all treatment was successful and she has made a full recovery; we were lucky. Thousands of people are affected by this horrible disease and many are not as lucky as our family has been, if I can help to give back just a little bit to help combat this disease I will be happy. When I was asked if I would be an ambassador for Bike 4 Cancer it was a no brainer, very happy and honoured to be one. Bike 4 Cancer and the other charities in the group can’t survive without the help of volunteers and ambassadors, I have seen the good work bike 4 Cancer does with respite days/trips for individuals and families living with cancer and the differences this can make. I look forward to continuing my support and raising awareness of the charity and their many events. See you out there on the road, water or slopes”

Graeme Hilditch

Graeme is a highly experienced Personal Trainer and Sports Therapist specialising in helping people of all abilities improve their cycling and running fitness.

His experience and knowledge in endurance training and nutrition has not only seen him work along side major sports brands such as Brooks Running and Science in Sport (SiS) but also given him the chance to help thousands of people train for iconic endurance events such as the London Marathon and RideLondon.

Graeme is Author of 6 Running and Fitness books, including the bestselling “The Marathon and Half Marathon: A Training Guide,” a book which BBC Newsreader and prolific marathon runner Sophie Raworth ranked as one of her top 5 favourite books. His books have been sold worldwide and translated in several languages,

A highly sought after presenter, Graeme also offers health and wellbeing talks and consultations for leading Companies to help raise awareness of the benefits of exercise and nutrition to improve physical and mental health.

His passion for improving people’s health and wellbeing by training for running and cycling challenges makes Graeme a fantastic Ambassador for Bike and Run 4 Cancer.

“I am honoured to have been asked to be an Ambassador for this amazing Charity. If my passion for running and cycling can help to raise awareness of Cancer and the importance of respite care, then it makes my job even more rewarding than I could ever have hoped.”

Find out more about Graeme here.

Dudley Samuels

Dudley started life working with computers and did so for 27 years, before buying a bike shop which he had for 15 years. During that time Dudley had a Women's Racing Team which won the Women's Team Series, 5 years in a row! He then sponsored the Women's Team Series, sponsored the yellow jersey for the Team Series in 2015 for the Women's 3 days in Bedford. Dudley also sponsored the full race which took place in Bedford in 2016 and 2017. Dudley now owns European Cycle Events along with three UK Sportives at 5034 Events

“I am a long-time supporter of Bike 4 Cancer and so I am very honoured to have been asked to be an Ambassador the charity."

Mark Pratt

I have always loved cycling from an early age right up to my early twenties when my children came along and responsibilities took over. I then no longer had as much time to spend going out on my bike, other than for family rides to parks and the odd pub! 3 years ago I got back into cycling after being given the opportunity to ride the London to Brighton for the British Heart Foundation. This was the kick start of my passion for cycling which has resulted in me losing over 3 stone in weight and living a healthier and fitter life style.

In 2011 my family went through the most tragic times when I lost my mother in law to Cancer following a 2 year battle. After seeing the devastation and heart ache that cancer causes, I wanted to do something to raise money and awareness which was cycling related and would benefit a Cancer charity.

This is when I came across Bike 4 Cancer. The charity does amazing work for families with loved ones whom are fighting Cancer so I immediately signed up for the September London to Brighton. From then I have cycled it every year and I have also got my dad who is in his 70’s involved and he has now cycled it 3 times. Cancer is still destroying families and lives across the UK. It makes you feel useless and devastated to see family members going through treatment and friends whom have lost love ones, so when I was asked to be an ambassador for Bike 4 Cancer I was totally honoured and feel so proud to be an Ambassador.

So what does the future hold for me? Well, I am now looking to take my cycling to the next level, and I would like to start racing in crit races along with doing bigger events for Bike 4 Cancer which will hopefully raise the profile of this amazing charity and take it to the next level.

If I can help families with respite breaks and trips by cycling my bike then there is no better feeling of achievement so hopefully I will see you on the road soon and together we can help others through Bike 4 Cancer.

Caven O'Hara

After many years working in IT I took the decision to do a complete career hand-brake turn. At an age when you should know better I gave up full-time work and enrolled at Brighton University to do a Sports Journalism degree. One or two sticky moments aside it has been the best decision. I left clutching a degree certificate and armed with a hold load of new skills I took up a Press Officer/IT role with the governing body of World Snooker. I spent for years travelling to far flung places and embraced my new role. However, with a young family I needed something closer to home. At the same time, I re-discovered my love of cycling and then had a slice of luck when I got a job within the cycling industry. I could now combine my job with my hobby.

If you ask people who know me they may say now it is the other way around now. My hobby is my job and I get to live and breathe what I am passionate about.
My passion for cycling has led to some terrific memories, enjoying great rides but plenty of camaraderie along the way. I have ridden L’Etape, the stage of the Tour de France for amateurs, La Marmotte, Paris-Roubaix, Liege-Bastogne-Liege, Amstel Gold Race, Tour of Flanders to name but a few. More recently I have ridden for Great Britain at the amateur Road World Championships in Denmark, I qualified again last year but with the event held in Australia even I couldn’t manage that one. I ride and write reviews for and other websites.

I now feel I can use this experience to not only spread my enjoyment of cycling but to help others. When I was asked to become an ambassador for Bike 4 Cancer I didn’t hesitate in accepting. It will be a proud achievement as like many others I have seen family taken by cancer, it is time to do something about this.

See you on the road or for a coffee.


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© 4 Cancer Group 2018